Sales and Marketing

Driving Success: Innovative Sales and Marketing Strategies for Senior Living

Our Sales and Marketing strategy uses a blend of marketing strategies and tactics that are right for each market. These tactics include lead generation, direct mail, public relations, events, outreach, and more. We pride ourselves on our ability to harness the power of digital tools to maximize outreach and engagement in the senior living sector. Utilizing SEO and geo-targeting, Certus Living effectively positions the communities we manage in front of potential residents and their families, ensuring they find the information they need quickly and easily. Our lead generation efforts are focused on attracting qualified prospects, while our conversion strategies are designed to seamlessly transition leads into new residents. By blending advanced data analytics with creative marketing initiatives, we build strong pipelines that drive community growth and success.

Our Sales & Marketing Include:

  • Strategic Planning

    Quarterly marketing and business planning.

  • Event Planning

    Regular event planning and execution.

  • 24/7 Admissions

    Direct admit philosophy.

  • Clinical Skills Development

    Build guide for niche programs and positive outcomes.

  • Sales Training

    Annual impact sales training and team development.

  • Role Development

    Admissions, sales/marketing, case management, and nurse liaison roles.

  • Managed Care Relationships

    Contracting and relationship management.

  • Campaigns and Incentives

    Move-in campaigns and referral incentives.

  • Weekly Lead and Census Review

    Work alongside teams to quickly adjust to evolving market dynamics.

  • Digital Strategy

    High-level expertise in social media and digital marketing.

  • Strategic Referral Networking

    Innovative relationship-building and outreach program design.

All Management Services

At Certus Living, we pride ourselves on delivering exceptional care and comprehensive services to senior communities across the nation.

Our team brings extensive expertise in senior living management, ensuring quality care for thousands of residents at all levels. Our dedicated approach to professional oversight and strategic operations guarantees success and satisfaction for both residents and communities.