Innovative wellness-centered program redefines aging through purpose, vitality, and personalized living
Certus Living is proud to announce that its wellness and lifestyle program, Live Life by Design™, has been awarded a United States trademark, marking a significant milestone in the company’s mission to transform Independent Living, Assisted Living, Skilled Nursing, and Memory Care for seniors.
The trademarked program reflects Certus Living’s belief that residents do not simply age in place—they Live Life by Design, reinforcing its commitment to helping residents thrive physically, mentally, socially, and spiritually. Live Life by Design® empowers residents to define what a fulfilling life means to them—whether through fitness, nutrition, social engagement, healthcare preferences, lifelong learning, volunteerism, and spiritual growth.
“Residents in our communities live vibrant lives, embracing connection, wellness, and opportunities for continued growth,” said Will Haase, Ceo and Founder of Certus Living. “Seniors can, and should, live lives full of purpose, rather than simply managing the challenges associated with aging.”
Live Life by Design® comprises two program pillars:
- Elevate™ Wellness is a multi-dimensional, holistic initiative focused on three areas of wellness: Healthy Body includes robust fitness classes; strength, balance, and cardio programs; nutritious dining with dietitian support; and sleep optimization. Healthy Mind involves brain games, lifelong learning lectures, mind-body exercises such as yoga and tai chi, and opportunities for work and volunteerism. Healthy Spirit offers personalized life coaching for purpose and meaning, social connections through clubs and outings, resiliency support, giving-back opportunities, time in nature, and faith-based or non-faith spiritual activities.
- Vitalize™ Memory Care is designed for residents with Alzheimer’s and dementia. In addition to ensuring a safe environment, this pillar creates purposeful, joyful, and vital experiences for seniors experiencing memory loss. Key focus areas are Care, Community, and Purpose, with elements that include thoughtful physical design e.g. lighting, sensory stations, and memory cues; specialized staff training and hiring; community partnerships; dignified dining experiences; and staff’s deep knowledge of each resident’s life story to foster meaningful interactions.
“This trademark validates our commitment to innovation in senior living,” concluded Haase. Congratulations to everyone who played a role in developing and now protecting the brand of this transformative program.” a role in developing and now protecting the brand of this transformative program.”
For more information about Live Life by Design and Certus Living, visit certusliving.com